Freddy Seoud, CEO and Co-Founder of World Fitness Australia, talks about success and building a global brand

This week I’m joined by Freddy Seoud, CEO and Co-Founder of World Fitness Australia,  Since starting the business as a side-hustle back in 2008 (an idea sparked from his own home gym needs), World Fitness Australia  is now located in a 3500 Square Meter warehouse with one physical retail store, along with a national reach through their e-commerce business. In the past financial year, World Fitness Australia  has grown 10 fold, increasing its number of orders by 80%, their conversion rate is up 46% and the retail store alone has grown by 13%.  

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